DOUBLE DUTCH

Charlie was involved from the brand’s inception, working to develop the initial strategy, naming, identity, and tone of voice, right through to the content, social strategy, and all brand communication.

How do you brand and take-to-market a cash gifting platform that mixes charitable donations and contemporary art, in a way that is both easy to understand and attractive to a digitally native audience? Put the work of the world-class artists centre stage, supported by playful animation, expressive typography, and a humorous, punk tone of voice to communicate strong cause-led messaging.