CITIZENM - SEATTLE OPENING CAMPAIGN

Charlie wrote and generally creative’d.

When citizenM opened their 21st hotel in Seattle, they wanted to attract business travellers visiting this fast-growing tech city, as well as the historic artistic and adventure-loving communities that have used the city as a base for generations.

We built a platform around comparing Seattle’s deep-rooted spirit of innovation with the innovative spirit of citizenM, turning the building into a billboard celebrating 18 of the city’s inventors and innovators, and carrying the story on in social through a series of profile films, and paid posts.