RANDOM PROJECTS
Bit projects and projects I’ve played bit parts in.
BREEZE DATING APP
Charlie wrote all the copy, including ‘dates not dick pics’, proud of that.
A dating app which promotes real world dates rather that idle chat.
HOMEPRIDE FRED ABOUT THE HOUSE
Charlie wrote the initial script, but the creative partnership changed and the other half went on to make the add without me. Sad.
CITIZENM DIGIZENS
Charlie CD’d and oversaw production.
CitizenM asked us to personalise their app experience. Do do this we created Digizens, customisable avatars which guests could create from a library of collage assets. The final result was unique to each guests while remaining inline with the citizenM brand guidelines.
STEAK HOLDERS
Charlie Photoshopped.
To woo important clients in presentations, Charlie makes beautiful pictures of significant stakeholders in the project.
DOUBLE DUTCH CHRISTMAS
Charlie CD’d and wrote the words.
Christmas cards have a huge carbon footprint. Double Dutch, the digital charity card giving platform wanted a campaign to highlight this.
We rewrote the iconic 12 Days of Christmas song to tell a story of destruction within each traditional Christmas card.
CITIZENM UBER ADS
Charlie wrote the words.
We had to make Uber ads with library footage which was shit, so we didn’t use it and made completely blank ‘snoring’ videos instead. The end.
SHREDDIES NANA STATE
Charlie created the initial concept but left the agency before production.
It was an election year, so we had the idea of having the Shreddies Nanas campaign for a ‘Nicer Nation’. Initially the plan was to actually have them on the ballot but the legal fees would have been more than the budget. The films are too twee for me, but I still like the idea.
CITIZENM AMSTEL PROJECTIONS
Charlie wrote all the words.
When citizenM opened in Amsterdam’s Amstel region, filled with bougie hotels, we projected playful attack ads on our new neighbours.
NATIONAL AUTISTIC SOCIETY
Charlie wrote the initial script and sold it in, but as a freelancer didn’t see production through.