DOUBLE DUTCH
Charlie was involved from the brand’s inception, working to develop the initial strategy, naming, identity, website and product development, social strategy, and all brand communication.
How do you brand and take-to-market a cash gifting platform that mixes charitable donations and contemporary art, in a way that is both easy to understand and attractive to a digitally native audience? Put the work of the world-class artists centre stage, supported by playful animation, expressive typography, and a humorous, punk tone of voice to communicate strong cause-led messaging
Check out the website here.
The cards were curated by artists, movement and cause.
We developed a website that allowed users to purchase unique cards from world-renowned artists through a charity detonation and gift them to friends who could then create their own personal collection of art.
