CITIZENM.DESIGN

Charlie CD’d the project and wrote the words.

Branding was instrumental to citizenM’s success. They Asked us to create a platform which would explained their brand ethos to the world and serve as an easy-to-access brand book for staff.

citizenM.design did just that. Split in two halves, the public side gave a potted history of the brand and highlighted important details, while the password-protected side gave access to full guidelines and asset libraries.

We created the entire site structure and brand narrative which we brought to life through a series of bespoke 3D icons. The guidelines were the guidelines. We created them, but they’re not that exciting.

Check out the site here.