USA TODAY SPORTS+
Charlie wrote lots of lines, and loads of captions.
USA TODAY Sports+ offers a network of local sports journalists in towns and cities across America, to bring fans first-hand accounts straight from the locker room.
How do you communicate this in a way that conveys the ultimate emotional benefit?
Champion the fan experience to show how Sports+ makes you a more fulfilled fan. We brought 29 real super-fans from the 7 launch markets together in a celebration of their love for their teams. Across outdoor, social, AR experiences and PR we let the emotions do the legwork, supporting it with simple messaging and playful content.
SO MANY THINGS
SO MANY THINGS
When we asked the media agency for photos of the billboards, they sent these. I think they might be the best part of the whole campaign. Idiots.
