CASETIFY HOLIDAY CAMPAIGN

Charlie wrote, art directed, produced and account managed. It was a tiring month.

CASETiFY, the artful phone and electronics accessory brand, wanted a campaign for the end of year holiday season.

They had multiple products to communicate – from phone cases to watch straps – with no single-minded feature or benefit we could enhance, we focused instead on the gifting and unboxing moment, using a sense of anticipation and excitement as a driving force.